Fifth Harmony’s 7/27 - What You Need To Know
Fifth Harmony unveil their second full-length effort 7/27 (you can preview and purchase it on the right-hand side of the page) today and here is everything you need to know about it...
A little background…
Fifth Harmony�s debut album Reflection sold pretty well, helped by the success of big selling singles ‘Sledgehammer’ and ‘Bo$$’, but up until this point they’ve remained largely a US phenomenon after being formed on the X-Factor in the States. They come into this album campaign in a quite a different position, ‘Work From Home’ has been a real worldwide smash, hitting Number Two in the UK chart and shifting almost two million copies. It sets things up nicely for their second album 7/27...
Who’s producing it?
There’s plenty of big-name firepower here. The all-conquering Swedes Max Martin and Shellback are on a number of tracks, The Monsters & Strangerz, who’ve worked with Kanye West and Carly Rae Jepsen among others, are behind the controls on ‘I Lied’, while Tinashe is also moonlighting on this album, she’s written opener ‘That’s My Girl’. New single ‘Write On Me’ brings together EDM superstar Kygo and his fellow Norwegian producers Stargate.
Any special guests?
Three. First up you’ve got rapper Ty Dolla $ign, who raps on ‘Work From Home’, then Fetty Wap, he’s on a track titled ‘All In My Head (Flex)’, finally there’s rap icon Missy Elliott, she’s on album closer ‘Not That Kinda Girl’.
What does it sound like?
Whereas Reflection was a glossy pop record, 7/27 owes far more to the R’n’B of Destiny’s Child, Tinashe and Iggy Azaela than it does to anything else. The beats are more prominent, the rhythms dirtier and looser and there’s a lot more groove to the tracks.
Does it deliver?
It’s a big, slick pop album, with plenty of hits still to come. This could well make the band into household names in the UK as well as across the pond.