James Bay wins 2015 Brits Critics' Choice Award
James Bay has won the Brits Critics' Choice Awards for 2015.
The singer-songwriter, whose debut album is due out in the spring, beat off competition from rising stars Years and Years and rapper George The Poet to take the prize. He will receive the award at the Brits ceremony on February 25th.
Speaking about the award, Bay said: "I'm pretty speechless. After all the years I've spent watching the Brits and even after this year; watching my fan base grow so much, I never thought I'd actually be getting an award myself. I'm really chuffed, thank you to everyone who has supported me."
The award is chosen by a select group of music industry experts, including music editors of national newspapers, magazines and websites as well as people from major TV and radio stations.
To qualify for the award, an artist must be British and not have released an album before 31st December in that year.
Previous winners of the award have included Florence And The Machine, Jessie J, Emeli Sande, Adele, Ellie Goulding, Tom Odell, and, last year, Sam Smith.
Last month it was revealed that Ant and Dec are to host next year's Brit Awards.
The pair, who have been fixtures on our TV screens for over 20 years now, will host next year's ceremony, a full 14 years after they lasted hosted the event in 2001.
Actor James Corden has hosted the event for the last four years, but made it clear at last year's event that he would not be returning in 2015.