Ed Sheeran launches his own record label Gingerbread Records and announces first signing
Ed Sheeran has launched his own record label, which will put out records under the name Gingerbread.
Currently on tour in Australia, Sheeran told radio station NOVA FM that he has now set the label up and has recruited singer-songwriter Jamie Lawson as his first signing.
He said: "I’ve set up my first record label, it’s called Gingerbread and Jamie’s my first signing. I wanted Australia to be the launch pad because Australia is a country that I feel would really dig Jamie. I’ve known Jamie for about five or six years. He’s just a phenomenal talent."
He continued: "I'm going to focus on this when I'm on tour next year. Hopefully the acts will be up and running by the time I take time off. I have a tour and Twitter, so I can put them in front of my fans instantly. I can sit down with heads of radio stations and ask whether they'll play it on the radio. I'm in a really fortunate position to be able to break acts."
Sheeran finishes his tour in support of his second album x with three shows at Wembley Stadium in July, click here to find out full ticket details.