hmv's Next Big Thing - June 26, 2018

hmv's Next Big Thing... #180 Alma
by Tom
by Tom hmv London, Bio Editor. Peanut butter, punk rock and pillows.

hmv's Next Big Thing... #180 Alma

Every Wednesday we recommend a brand new artist who we think you're going to love. This week we bring you Finnish pop oddball Alma...


Who Is She?

22-year-old Alma-Sofia Miettinen, who is known simply as Alma, comes to us from Finland. Back in 2013, aged just 16, she managed to place fifth in the seventh season of the Finnish version of Pop Idol.

Two years later, after a hit collaboration with Sini Sabotage, she earned herself a deal with Universal Music and has spent the years inbetween dropping tune after tune.

Already she's banked collaborations with Charli XCX, Sub Focus, French Montana and Tove Lo and dropped an acclaimed mixtape named Dye My Hair. 

Now she's preparing to take things to the next level...


What Does She Sound Like?

With bombastic beats and vocals that have the perfect mix of sweetness and sass, her frequent collaborators Tove Lo and Charli XCX are good starting points. 


Why Should I Be Excited?

Dynamic production and huge, huge hooks, Alma has them both. 


Can I Hear Something?

Indeed, you can hear 'B****es', her new collaboration with Tove Lo, Charli XCX, Elliphant and Icona Pop, below:


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