hmv's Next Big Thing... #259 iyla
Every Wednesday we recommend a brand new artist who we think you're going to love. This week we bring you swaggering songstress iyla...
Who Is She?
iyla is Iyla Blue. A 26-year-old California native. Initially part of girl group Fine Chynah, she's now out on her own and has dropped a couple of excellent early EPs.
Now signed to the much-famed Empire Records, home of Snoop Dogg and Iggy Azalea, the singer looks set for a big 2020...
What Does She Sound Like?
This is sound steeped in classic, brassy R&B, with Writing's On The Wall era Destiny's Child, Eve and Lil Kim high in the mix.
Why Should I Be Excited?
Swagger, soul and big hooks, it's a great combination.
Can I Hear Something?
Indeed you can. 'Tattoo Tears' is below for you: