hmv's Next Big Thing - March 4, 2020

hmv's Next Big Thing... #259 iyla
by Tom
Tom
by Tom hmv London, Bio hmv.com Editor. Peanut butter, punk rock and pillows.

hmv's Next Big Thing... #259 iyla

Every Wednesday we recommend a brand new artist who we think you're going to love. This week we bring you swaggering songstress iyla...

 

Who Is She?

iyla is Iyla Blue. A 26-year-old California native. Initially part of girl group Fine Chynah, she's now out on her own and has dropped a couple of excellent early EPs. 

Now signed to the much-famed  Empire Records, home of Snoop Dogg and Iggy Azalea, the singer looks set for a big 2020...

 

What Does She Sound Like?

This is sound steeped in classic, brassy R&B, with Writing's On The Wall era Destiny's Child, Eve and Lil Kim high in the mix. 

 

Why Should I Be Excited?

Swagger, soul and big hooks, it's a great combination. 

 

Can I Hear Something?

Indeed you can. 'Tattoo Tears' is below for you: 

 

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