hmv's Next Big Thing... #29 Formation
Every Wednesday we recommend a brand new artist who we think you're going to love. This week we bring you Formation and their warm electro pop...
Who Are They?
Formation hail from deepest, darkest South London and consist of brothers Will and Matt Ritson. They've been making plenty of waves this year with some splendid festival shows and a brilliant EP named Young Ones, which you can preview and purchase on the right-hand side of the page.
Who Do They Sound Like?
This is wonky electro pop, think Hot Chip are their poppiest mixed with classic Talking Heads, rhythmic, but bizarre with big pop hooks.
Why Should I Be Excited?
Because they make dynamic pop songs full of big hooks and twists and turns, every track feels like a strange little adventure.
Can I Hear Something?
Sure. Their new single 'Hangin' is below for you and available to purchase here.