Privacy and Cookies Policy

Privacy and Cookies Policy

We respect your right to privacy and are committed to protecting your information. This Privacy and Cookie Policy sets out to define how we (including Affiliates) collect and safeguard your information as well as how we use this information to improve our products and services for the benefit of all our customers both online and in store.

The personal information you choose to share with us, along with data collected on how you use our Websites help us to better understand our customers as a group and as individuals. This then helps us to advise you on the products and services that meet your needs.



The following definitions shall apply to the Privacy Policy and Cookie Policy;


‘Affiliates’ means those companies listed under the Affiliate Details section (as may be amended from time to time).

‘Information Commissioner’ means the Information Commissioner’s Office in the United Kingdom.

‘Loyalty Card’ means the loyalty card provided to you when joining the Pure HMV Rewards Club. The Pure HMV Rewards Club is currently suspended.

‘Participating Retailers’ means retailers that participate in the Pure HMV Rewards Club and accept our Loyalty Card as part of this scheme. The Pure HMV Rewards Club is currently suspended.

‘Privacy and Cookie Policy’ means this privacy and cookies policy as may be updated from time to time.

‘Pure HMV Rewards Club’ means the rewards club that was run and administered by Pure HMV Loyalty Limited. The Pure HMV Rewards Club is currently suspended.

‘United Kingdom’ means England, Scotland, Wales, Northern Ireland and the Channel Islands.

‘us’, ‘we’, ‘our’ means Sunrise Records and Entertainment Limited.    

‘Websites’ means collectively the websites at,,, and and individually each website (as relevant).

‘you’ and ‘your’ means a user of the Websites and/or Loyalty Card.



We will at all times only collect and process your personal information in accordance with the General Data Protection Regulation 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2015 as amended, and any other applicable data protection legislation including the following;

- information about your computer and about your visits to and use of our Websites (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and Website navigation paths);

- searches completed and preferences selected when using any of our Websites linked to this policy;

- information that you provide to us when registering with any of our Websites (including your name and email);

- information that you provide when you register with our Pure HMV Rewards Club (including your name, email, telephone, mobile and date of birth);

- information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email);

- information that you provide when completing your profile on any of our Websites (including your name, email, telephone, mobile and date of birth);

- information relating to any purchases you make of our goods or any other transactions that you enter into through any of our Websites (including your name, email, address, phone number and payment card details);

- information that you provide when you use our Loyalty Card, in whatever form, when you buy products or services from us (e.g. in-store or online), or take part in promotions, prize draws, competitions, customer surveys and questionnaires;

- information about your use of our Loyalty Card and purchases (including your credit or debit card details);

- in person e.g. when purchasing an item in a store operated by us;

- information that you give us when you contact us in writing or by phone; and

- any other personal information that you choose to send to us.


Finally, we may receive information about you from third parties who are legally entitled to disclose that information.

Please read this Privacy and Cookie Policy carefully. By using any of our Websites or participating in Pure HMV Rewards Club programme, you agree to the terms of this Privacy and Cookie Policy. If you do not agree to the terms of this Privacy and Cookie Policy, please stop using our Websites and/or Loyalty Card immediately.



By using our Websites and/or Loyalty Card, you agree that your information may be used by us (and where relevant) by our Affiliates) for any of the following purposes:

- to process the delivery of goods ordered either online and/or in person e.g. when ordering an out of stock item in a store operated by us

- to manage and improve your experience of our Pure HMV Rewards Club and use of the Loyalty Card;

- to provide you with a personalised browsing experience when using our Websites;

- to fulfil any contractual agreements between you and us;

- when we have your consent, to send you details via email of other products and services which we think may interest you, or to conduct market research;

- when we have your consent, to send your details (including name, email, phone number, address and date of birth) to third parties who require this information to enable them to deliver or to provide to you any prizes you have won when entering our competitions or prize draws;

- to manage and operate any account that you hold with us;

- to understand your shopping behaviour in order to develop and improve our products and services;

- to process your purchases;

- to check and verify your identity and prevent and detect crime including any suspected fraudulent behaviour; and

- to comply with legal and regulatory requirements.


We will only process your data for marketing purposes if you have given consent in the form of ticking the box when registering a new account, if you have opted in to receiving communications from us via your existing account settings, during the checkout process or you have signed up to one or more of our mailing lists via another means.


With your consent, we may contact you:

- with offers and information about our products and/or services;

- with offers and information about Participating Retailers products or services; and

- for customer research, e.g. to help improve our services.


You may indicate your consent to the above when signing up to our Pure HMV Rewards Club or on our Websites by ticking boxes indicating your consent.


You may opt-out from receiving marketing communications at any time by:

- following the opt-out instructions contained in the communications that we send you, such as clicking on the ‘unsubscribe’ link on any email newsletter that we send to you;

- changing your marketing preferences when logging into your account online at each Website (as relevant); or

- emailing us at the relevant email address in the Contact Us section below.




We will share your information with Affiliates where you join our  Pure HMV Rewards Club (listed under Affiliate Details); delivery (listed under Affiliate Details) and payment providers (listed under Payment Providers) where you make a purchase on a Website.

We use your information only as set out in this Privacy and Cookie Policy and will not sell, rent or pass your information on to others for marketing purposes without your express consent. We may, however, share aggregated data with third parties in order to develop and enhance our Pure HMV Rewards Club and Loyalty Cards. This is statistical data which will not include information that could identify any individual.

We may also release account information where we believe in good faith that this release is reasonably necessary to comply with the law.

We may also disclose your information to third parties in connection with the sale, transfer or disposal of our business, provided that they continue to use your information substantially in accordance with the terms of this Privacy and Cookies Policy.



We will keep your personal information only for as long as necessary to fulfil the purposes for which we are processing your personal information unless the law permits or requires longer. For example, we might need to keep your personal data to assist with any warranties that may exist.



Our Websites use cookies and other tracking technologies to collect information about your online preferences. Cookies are small pieces of information sent by a web server to a web browser which allows the server to uniquely identify the browser on each page.

Please refer to How we use cookies? to manage and learn more about how we use cookie data.



We follow strict technical and organisation security procedures in the storage and disclosure of information, which you have given us. This is to prevent the loss, unauthorised access or unlawful processing of your personal information. We keep your information confidential and store it on a secure server which is password protected, hidden behind a firewall from the outside world.

However, whilst we have used our best efforts to ensure the security of your data, please be aware that we cannot guarantee the security of information transmitted over the Internet.

We (or Affiliates on our behalf) may store or process information that we collect about you within the European Economic Area adhering to the General Data Protection Regulation 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2015 as amended, and any other applicable data protection legislation.


You have certain rights in relation to your personal information, including the right to;

- request access to and obtain a copy of your personal information (Subject Access Request)

- rectification of your personal information if it is no longer accurate

- erasure of your personal information if our retention is no longer necessary for the purposes for which it was collected

- restrict or object to the processing of your personal information (in certain circumstances)

- data portability (if applicable)


If you wish to exercise any of your rights in relation to your personal information please send your request to us in writing via any of the following means;

- by email using address


You also have the right to contact the Information Commissioner if you are unhappy with our privacy practices advised in this Privacy Policy.




Any improper collection or misuse of personal information is in violation of this Privacy Policy. Please report it by emailing

You agree not to misuse any personal information available on our sites or to gather it or use robots or other automated scripts, codes or functionalities to do so.

We may immediately suspend or terminate your access to any of our Websites without notice if we become aware that you are in breach of applicable terms and conditions of use or of this Privacy Policy.


See below list of all our current affiliates;

Encompass Print Limited incorporated and registered in England with company number 05858982, whose registered office is at ENCOMPASS HOUSE, MANNERS INDUSTRIAL ESTATE, 17 BIRKDALE CLOSE, ILKESTON, DERBYSHIRE, DE7 8YA.

Encompass Print privacy policy

Emarsys UK Limited incorporated and registered in England with company number 06892602, whose registered office is at 1ST FLOOR, FOCUS POINT REGENT QUARTER 21 CALEDONIAN ROAD, LONDON, N1 9DX.

Emarsys privacy policy

Convenient Collect Limited [Hub-Box] incorporated and registered in England with company number 09271441, whose registered office is at UNIT 3, 6 MORIE STREET, LONDON, ENGLAND, SW18 1S.

Hub-Box privacy policy

Royal Mail Group Limited incorporated and registered in England with company number 04138203, whose registered office is at 100 VICTORIA EMBANKMENT, LONDON, EC4Y 0HQ.

Royal Mail privacy policy



Sunrise Records and Entertainment Limited, as data controller, uses digital advertising systems located at the below HMV stores that are equipped with a counting and measurement system produced by the company Quividi SAS.

• Unit 5 / 6, Lewis's Building, Argyle Street, Glasgow, G2 8AD

• Unit SU2054A / Unit SU3054A, Westfield London Shopping Centre, Ariel Way, London, W12 7GF

The software does not record and does not broadcast any image or video; it only collects anonymous numerical descriptors in order to identify the number of bystanders at any given moment and their demographic composition (by way of gender and age estimate).

The images detected by the software are never stored. From a technical standpoint, each image is present only in the volatile memory of the computer for a very short period of time and then immediately overwritten without any recording. All the anonymous data generated and collected by the counting and measurement systems of the audience are treated exclusively with IT systems, encrypted and sent securely to the servers hosting the service.

The aggregate information is treated exclusively by us in compliance with the provisions of the General Data Protection Regulation 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2015 as amended.

For further details, you can consult the FAQs concerning the product and the procedure by which anonymous data is managed at or write directly to the Data Protection Officer, Sunrise Records And Entertainment Limited, Mermaid House, Puddle Dock, Blackfriars, London, EC4V 3DB.



All Fopp and HMV branded stores and financial transactions are handled through payment services provider WorldPay (UK) Limited. We will share information with our payment services provider only to the extent necessary for the purposes of processing payments you make via, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

WorldPay privacy policy

Last updated: 10 June 2019


How We Use Cookies?   


A cookie is a very small piece of information that a website stores to save and collect basic information. Many cookies are essential for the operation of our Websites, for example to allow you to make a purchase or create an account with us. Cookies on our Websites are also used to customise certain areas of content just for you and to make your browsing experience more efficient and faster.



Cookies on our Websites are used for the following purposes:

- To enable you to add items to your shopping basket and purchase them.

- To enable you to create an account to have information such as order history, or your details remembered for later.

- To improve the Websites’ usability by saving you time on making a purchase or tracking your order.

- To analyse the use of our Websites through analytics software such as Google Analytics.



The cookies on our Websites do not collect any sensitive information such as your name, address, email address, or any other contact details. The cookies our Websites use are split into three categories, Strictly Necessary Cookies, Functional Cookies and Performance Cookies.



These cookies perform important functions on our Websites. Without them we cannot provide you with basic features and normal website behaviour which you will expect from us. For this reason, you cannot disable these cookies.



These cookies allow our Websites to remember choices you make and provide enhanced, more personal features. They may also be used to provide services or functionality you indicate you are interested in through interactions with our Websites. These cookies are only used to provide an improved browsing experience and we do not pass information about the choices you make to any third party or other organisation.



These cookies collect general information about how visitors use our Websites to help us improve our Websites for everyone. For instance, we track which pages visitors go to most often and if they get error messages or broken links. These cookies do not collect personal information that identifies a visitor. All the information these cookies collect is aggregated and therefore anonymous.


Last updated: 10 June 2019